“You Might Win Some…”
June 15th, 2009 Posted by david brothersRemember Marvel’s plan to release Captain America #600 on a Monday due to mainstream press coverage? Here’s a reminder:
“REBORN #1, by Ed Brubaker and Bryan Hitch, will be receiving nationwide press on 6/15, possibly on par with the media coverage we received during Civil War.
However, this means that the solicit and covers for Reborn #1 cannot be shown before the FOC of 6/11. Marvel will do everything possible to ensure an overprint is on hand to counter huge anticipated demand, but the incentives below and qualifying for free variants will only be available for orders placed before FOC”
In essence, Marvel asked retailers to take a gamble. Open on Mondays, pay extra for shipping, and we will drive customers to your store by way of a big newspaper article. The NY Daily News ended up with the scoop. However, when I say scoop… I’m being sarcastic.
I’m going to put this behind a cut, because I’m sure someone, somewhere, is going to be upset that I’m about to spoil the least surprising reveal since Dick Grayson became Batman. Read the rest of this entry �