DVD and Blu-ray region coding are a form of protecting rights for each territory. Digital content (Internet streaming and digital download or EST (Electronic Sell-Through) is the new format. With every new format, standards and territory restrictions need to be set so every country licensing content (live action series, anime or movies) can have their rights protected and be able to sell for their specific territories.
(via Anime Simulcasts, Territory Rights and the Future | The Official FUNimation Blog.)
That’s Lance Heiskell, Marketing Director for FUNimation Entertainment, explaining the purpose DVD region coding serves. In case you missed it, here’s a brief summary of what led to his post:
1. Funimation licenses an anime for simulcasting in America and Japan
2. Anime is simulcast
3. Anime fans pirate it
4. Japanese rights holder tells Funimation that they can’t simulcast the anime until they shut down every pirate site
Can you spot the huge, glaring errors in that sequence? Let’s go down the list again:
1. Anime company does the smart thing and decides to try to get the anime to the fans simultaneous with the Japanese release
2. Anime company airs the anime for free
3. Anime fans prove themselves to be selfish, stupid clowns
4. Japanese rights holder decides to one-up them in stupidity with a good old “I’m taking my ball and going home!”
If you want people to buy your stuff, you have to 1) be more convenient than piracy and 2) deal with the fact that somebody is going to bootleg it. If you want to continue consuming stuff, especially stuff that costs you nothing, you should suck it up and do it the right way. Both sides here look like idiots, but the Japanese reaction is absurd. The fans got what they wanted and pirated it anyway, and the reaction from the rights holders was to remove the only legal way of watching their show. You know what that means?
That just means that everyone is going to pirate it, rather than some of the audience. That’s biting off your nose to spite your face. They’d have been better off taking the L, going after the pirate sites, and leaving the stream up.
But hey, when your business is based around old ideas like region coding. News flash: regions have been made obsolete. I run a crappy little comics blog that has readers in 155 of the 195 countries on planet Earth. I regularly speak with people in Europe, North America, South America, and Japan. I’m nobody and people from places I’ve never been to are checking for me. If I have readers all over, and I am the dictionary definition of “doesn’t matter,” what do you think your anime is going to have? People today are savvy enough to know what they want and where to get it. Region coding is just an obstacle, and no more difficult to leap over than, say, a small pebble in the street. Everything is just a link away.
It’s nice that you still have territory rights. It’s adorable. But it’s time to wake up and realize that your consumers hate it at best, and will actively bootleg your stuff because of it at worst. And, horror among horrors, there’s absolutely nothing you can do about it.
Sorry, Charlie.
Companies: Globalize or die.
Fans: Get over yourself and learn when somebody is trying to be on your side.
(of course, between writing this and getting it up, Fractale is back streaming, but my point stands.)