This popped up on Twitter this morning via Laura Hudson’s ComicsAlliance, and wow! It’s a huge surprise. In short, MF Grimm was Marketing Director for Tyrese’s Mayhem. The full info is on ComicsAlliance, but here’s an excerpt:
I would like to take this time to inform you all that I have officially stepped down as marketing director of Tyrese Gibson’s MAYHEM!
Although I handled the marketing up until San Diego Comic Con 2009, I did not agree with the direction the owner(s) and the creators were headed. Therefore, I submitted my resignation shortly after our return.
On several occasions over the past few months, the creators decided to forget about their responsibilities (writing a good comic book) and on a whim, turned their focus to the marketing of Tyrese Gibson’s MAYHEM!; it was during these times they found multiple ways to insult well-respected people within the comic book industry.
It’s easy for people to take credit for things (like strategic marketing) when they are going well, but no one will step forward when unethical methods are implemented, methods that are clearly not “strategic”. Because I am credited in Tyrese Gibson’s MAYHEM! as Marketing Director, I’m obligated to come forward and absorb the blame for these (unauthorized) snake oil selling marketing tactics which I found to be unnecessary and insensitive to comic book retailers. (I do not want to be associated with the comic book retail problem that has arisen because of this project , especially in this frail economy.
At one point, I put in a personal request to Arch-Enemy Entertainment (the parent company of Tyrese Gibson’s MAYHEM!) To have the members of Team MAYHEM! Who insulted Mr. Brian Hibbs of Comix Experience (and several other comic book retailers, many of whom are close friends of mine) by using snake oil selling marketing tactics to send a apology in the same forum(s) where the insult(s) took place; my request for the apology went ignored by the creators. I must therefore take it upon myself to do what should have been done quite some time ago.
And you know, good on him. Other than writing one of my most favorite stories (Sentences), I appreciate that he saw that the gang he was working with was headed down the wrong road, tried to correct it, and when he was rebuffed, made a tough decision and quit. Genuine apologies seem to be pretty rare, and judging by the text of his letter, he means it.
What’s important, and what Carey touches on here, is that if you’re coming into an area, respect is a rule, not a choice. When you’re trying to put out a floppy, you need to take into account how the market works and play along with the retailers. You aren’t going to be able to create overnight change, no matter how hard you try. It sucks, yeah, but them’s the breaks.
As far as Tyrese Gibson’s Mayhem and whether or not it was a good comic… “I read your book, now I break weed up on it.”