Tite Kubo’s Bleach always had one thing over its peers: it was cooler than anything else out. It had a swagger, a style, that couldn’t be beat. From the title pages to the fashion, Bleach was cool, even when it was bad. After a point, the bad started to outweigh the good, so I bailed.
After a break earlier this year, Kubo is back at it and Bleach is in its final arc. Bleach was soft for a long while. Now that we’re in the home stretch, though, Kubo’s clicking again, and the proof is in scenes like this, from a recent chapter in Weekly Shonen Jump:
A little cool goes a long way. Turning aside the blast at the last minute, the fur, a timely one-liner, a cool gimmick, impeccable title placement, and an unavoidable sense that it’s about to go down: Bleach is cool again.