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Comics Marketing Pet Peeve

July 17th, 2012 Posted by david brothers

Fans & critics seeking better representation in comics for women/blacks/gays/asians/etc has been a Thing the past few years. Just between you, me, and the wall, I’ve dabbled in it myself, just a little.

That’s the preamble. Here’s the meat. Don’t do this, in part because it is a huge pet peeve of mine and I am the center of the universe, and in part because it’s bad marketing:

CAPTAIN MARVEL #1 by @kellysue is out THIS Weds! You SAY you want books w/ strong female leads. You SAY you want books by top female creators. Time to put your money where your mouth is.

This is going to be the start of a GREAT run– not just of a great “girl” comic– of a great comic for EVERYONE. This one’s got a LOT of talent and heart in it. Give it a go!

This is from Amazing Spider-Man writer Dan Slott’s Twitter feed. It is good intentioned, and I appreciate the sentiment behind it. Kelly Sue DeConnick is a pretty dope writer (Osborn: Evil Incarcerated with Emma Rios and I think Becky Cloonan for a bit is great comics, the best Normie since Jenkins/Ramos on Peter Parker, and her Slam Dunk adaptations are A+) and I get why they want this series to be a success. But.

1. Guilt is a crap motivator. I come from a family of guilt trippers, and as a result, there’s not much I hate more than a guilt trip. This is a guilt trip that also implies dishonesty on the part of the guilt tripped. “You SAY you want books w/ strong female leads. You SAY you want books by top female creators.” The suggestion is that you have to buy it, because otherwise, heh, guess you didn’t mean it, eh?

2. People say a lot of things about a lot of things, and there is always an unspoken caveat after the phrase. I want more comics by and about black people… that are good comics. I want more comics by and about black people… that don’t involve them being all sad about being black or fighting racism. The “you” here is a wide mass of people, each with their own wishes and peeves. “I want more comics by and about women… [that fit my criteria for things I enjoy].” Captain Marvel certainly seems to be eagerly awaited, judging by the stuff I see daily on my tumblr, and that’s cool. (Actually, tumblr being so energized is really cool in a grass roots sort of way, but that’s not this post.) But that doesn’t mean that it is the lynchpin on which future comics about women revolve. I mean, I hope it isn’t, because, wow, that would be a tremendous dick move and also pretty unlikely. But Captain Marvel It is just one comic. A comic with a lady lead, female writer, a cool mohawk, and a good amount of buzz, but still just one comic. Some people who want more lady-orientated funnybooks might not dig it. Others might. And that’s okay. If you keep making those books, they’ll like something else, and all of us can argue over which one is the best. (The obvious answer is the Jubilee: Firecracker twelve issue maxiseries I just made up, aka “The New Watchmen That Is Also Better Than Watchmen“)

3. This is a huge pet peeve of mine, basically, and I’ve seen it before and I’ll see it again. “Buy this book or we’ll shoot this dog” is funny on a cover. It’s less funny when it’s someone actually telling you that. It’s bad marketing, it’s annoying, it’s insulting, blah blah blah. Y’all know the drill. Your mileage may vary.

4. Have I done this? I’ve probably done this. Sorry. I think a lot about this stuff, both this “I want more comics by/about blacks” stuff and “I love/hate to talk about wanting more comics by/about blacks” stuff. My thoughts are evolving. How I approach this stuff is evolving. I’m evolving.

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We Care a Lot Part 22: We Care Again

January 25th, 2011 Posted by Gavok

It’s been quite a while since my last We Care a Lot article and even longer since I had a Venom article that was about actual Marvel canon. Over a year, in fact. Even longer when it comes to a canon article about Eddie Brock! For forever, I seem to have been sitting on the potential Anti-Venom entry. Why haven’t I written it? Honestly, it comes down to needing a good ending. I’ve been waiting for that perfect ending to finish off the article. And, well, you’ll see how that went…

We all remember the infamous One More Day/Brand New Day status quo change. Devils and Harry Osborn and whatever. The whole thing’s been beaten into the ground to the point that I might as well skip it. The short of it is that I decided I was done with Spider-Man in general and despite all the claims of how great the series has become, I would simply put it at the bottom of my list of great things I should be reading. I wasn’t going to fast on it completely, since I agreed to myself that I would still check out any issue that included one of my favorite characters. In this case, those would be Eddie Brock, Deadpool and Juggernaut. The first one matters the most here, though I suppose Deadpool’s issue plays a role too.

The story New Ways to Die begins eight months after the new status quo of three issues per month. It starts off at Amazing Spider-Man #568 and ends at Amazing Spider-Man #573. It’s got Dan Slott on words and John Romita Jr. on art.

Of all the various plots going around, the two of importance for me are that of the Thunderbolts and Mr. Negative. The Thunderbolts is in its Norman Osborn phase, where the team is made up of Songbird, Moonstone, Swordsman, Bullseye, Penance, Radioactive Man and Mac Gargan as Venom. For one reason or another, Swordsman, Moonstone and Penance get the story off. They’ve been training by attacking motionless dummies for the sake of going after those who are unregistered. Venom goes nuts and starts tearing into all of them. Before Songbird can chastise him for it, they’re given orders to head to New York.

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“Metaphors will keep me out the projects”

November 16th, 2010 Posted by david brothers

Somebody asked me why I quit reading Amazing Spider-Man last week. I thought about doing a post detailing what I liked and didn’t like, but who cares? Why spend time on something that isn’t working for me? Instead, there is this, which, if you look at it sideways, maybe kinda relates.

My love of rap is directly related to my love of stories, but I’ll come back around to that.

I’ve been reading since I was a kid. I partially learned how to read by looking for my name in the credits of movies, which I would invariably watch all the way to the end. Comic books provided another useful resource, as the dialogue tended to be very simplistic and childish while the word choices were bombastic.

In other words, it wasn’t hard to understand the sentences, but you’d still have to look things up, particularly when you’re too young to figure out context. I remember Claremont/Lee-era X-Men being a treasure trove of new words. I know for a fact I learned “vernacular,” “deadpan,” and “kinetic” from those books. Poring over a stack of well-read comics, some freshly traded from friends, and having to ask someone how to say “Adirondacks” (where X-Force lived) is one of those things that sticks out in my memory.

Years later, I got a library card and was old enough to go there on my own. You could check out, what, five or eight books? Something like that. Enough to pack a backpack with. I’d burn through them and come back the next weekend for a reload. This would’ve been around 1995 or 1996.

In that same stretch of time, I started actually listening to rap. I knew the popular songs, and I knew that Method Man was kinda cool, and I really liked Tupac, OutKast, and Goodie MOb, but I didn’t really hear what they were saying. I couldn’t tell you anything about it, other than that it sounded cool. It was just something that came on the radio. And my mom controlled the radio, so that meant it was gonna be all R&B, all the time.

(Half a memory: Jay-Z’s “Ain’t No Nigga” dropped in 96, and it ran around my school like a brushfire. Tons of pretty little brown girls singing, “Ain’t no nigga like the one I got!” while the boys grunted, “No one can uh you bet-ter!” We couldn’t curse in school, you see.)

Jay-Z’s “Hard Knock Life (Ghetto Anthem)” hit in 1998 like an atom bomb. It decimated the airwaves, and my memory may be faulty, but I think the only song that I remember even touching it was OutKast’s “Rosa Parks.” “Hard Knock Life” was huge, and as a result, I heard the song at least a dozen times a week. That bassline is still absurd.

Eventually I started paying attention to the lyrics, and suddenly rap started looking a lot more attractive. There were stories here, people playing roles and creating their own myths. On top of that, there was wordplay, the sort of wordplay you simply didn’t see in R&B or movies. The meaning of words changed based on inflection, position in the bar, or even just because. Flow mattered, and one thing Jay has in spades is flow.

I had an after school job at this point, and one of the guys I worked with was this white dude who was super into underground hip-hop. He introduced me to a site called UGHH, which was full of indie acts and Real Media files at the time. That’s where I discovered Bad Meets Evil, bka Eminem & Royce da 5’9″, and a gang of other groups. At this point, the floodgates were opened wide and I was lost forever. Company Flow, Big L (who I discovered overseas when Rawkus released The Big Picture), Big Pun, Ras Kass, Kane, G Rap, Chino XL–whoever it was, as long as they could spit, I was there.

The kind of rap I’m still the most attracted to is built around the lyrics. Clever turns of phrase, complex wordplay, tongue twisters, double entendres, or even just kicking phrases with three or four meanings are what gets my motor going. Language is immensely powerful, and rap is all about bending language to your will. What you are talking about isn’t half as important as how you say it and the words you choose to express it. A simple chase scene (“The cops came, so I ran”) can become something that puts you right into the scene, and a sad love song (which would be rendered with earnest literalism in R&B, most likely) can turn into a sad first-person story.

Flow is crucial. Evidence once said that “emcees without a voice should write a book.” Any idiot can tell stories. Some idiots even make major cash and fame doing it, and good on them for being able to parlay mediocrity into a living wage. The people who matter–and I’m not just talking about rap here–the ones that stick out in your memory, are the ones that do something different or new. Pick your poison–Gabriel Garcia Marquez, Grant Morrison, Kurosawa, William Gibson, James Ellroy, Scorcese, Michael Mann, Quentin Tarantino. All of these guys either do something new or synthesize something old into something that’s almost entirely new. All of these guys have a voice.

Consider Big Pun dropping this bit of brilliance into an otherwise normal verse: “Dead in the middle of Little Italy, little did we know that we riddled some middleman who didn’t do diddily.”

Or Biggie Smalls going rapid-fire: “Motherfucker better duck quick, cause/ me and my dogs love to buck shit/ Fuck the luck shit, strictly aim/ No aspirations to quit the game/ Spit yo’ game, talk yo’ shit/ Grab yo’ gat, call yo’ click/ Squeeze yo’ clip, hit the right one/ Pass that weed, I got to light one/ All them niggas, I got to fight one/ All them hoes, I got to like one/ Our situation is a tight one/ Whatcha gonna do, fight or run?/ Seems to me that you’ll take B/ Bone and Big, nigga, die slowly/ I’ma tell you like a nigga told me/ Cash Rule Everything Around Me/ Shit, lyrically, niggas can’t see me.”

Or Bun B murdering Jay-Z on “Big Pimpin'” to the point where Jay had to step his game up on the video version: Now, these motherfuckers know we carry mo’ heat than a little bit/ We don’t pull it out over little shit/ And if you catch a lick when I spit, then it won’t be a little hit/ Go read a book you illiterate son of a bitch and step up yo’ vocab/ Don’t be surprised if yo’ hoe step out with me/ and you see us comin down on yo’ slab/ Livin ghetto fab-ulous, so mad, you just can’t take it/ But nigga if you hate now/ then you wait while I get yo’ bitch butt-naked, just break it”

Or Eminem on “Kill You,” after he made his first mil: “It’s like a jungle sometimes, it makes me wonder/ Why I keep on duckin’ under the bed when I hear thunder/ ’cause I ain’t crazy, I say shit that’s crazy to crazy people/ To make ’em believe I’m crazy so they can relate to me/ And maybe believe in Shady, so they can be evil baby/ I like that!/ I’m only as crazy as people made me”

Or Fabolous mixing the Superman mythos with a stutter-step flow on Lil Mo’s “Superwoman”: “Be whipped? I might/ ’cause usually with my chips I’m tight/ But the only green I keep from you is kryptonite/ The way that blue and red suit fits your hips so right/ I be like duh-duh-duh-duh, duh-duh-duh-duh-duh DAMN”

Or any of the times when Ghostface has built an impressively visceral mood and setting using nothing but free association rhymes, new slang, and nonsense (“Hold up, we at the opera/ Queen Elizabeth rub on my leg/ Had ketchup on her dress from a Whopper/ Chunky ass necklace/ Must be her birthstone”), or when Luda has turned simple nursery rhyme-level lyrics into something that gets you heated just off charisma, or when Black Thought’s impressive technical skill knocks your socks off when you stop to think about his effortless rhymes. Young Jeezy isn’t lyrical, but he’s clever enough that I keep coming back for more. He’s like a supernova of charisma and black superhero music.

This sort of thing is why I listen to rap. It’s why I read books, it’s why I consume comics, and watch movies. It’s probably even why I made a conscious decision to become a writer. The stories and wordplay are what works for me, and if I can’t chew on something for a while, or if it’s just emulating something old, or if it’s just going through the motions, or if it’s just the same old, same old, it’s worthless.

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Fourcast! 33: Last Week in Comics

February 15th, 2010 Posted by david brothers

-6th Sense’s 4a.m. Instrumental for the theme music
-Oh snap, comics reviews!
Batman & Robin #8? Good stuff! Cameron Stewart drew a great fight scene, Grant Morrison writes a fun Batwoman (“I have to die.”) and the British stuff is pretty fun.
-Esther wants Damian to disappear, though. That sucks.
Amazing Spider-Man #620? Pretty good, with a great Mysterio bit and amazing art from Marcos Martin and Javier Pulido.
Secret Six #18? Blackest Night crossover, Amanda Waller runs things, and Deadshot shoots dudes.
-Fact: I cannot say “Deadshot” without saying “Deathstroke” first.
-Fact: Deadshot’s miniseries from a while back ruled.
Jormungand volume 2 from Viz features a child soldier who goes into two separate suicidal rages in this volume, a wacky arms dealer, and the hijinx they get into. David likes it because he probably has a gun fetish. Good stuff!
-See you, space cowboy!

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