Myriad Issues talks to Leigh Walton

If you treat your comics as newspapers from a fictional universe, there’s no reason to read them twice. Marvel and DC have essentially told their readers that any given issue is not important—it’s only important as long as it connects to this network of events, or because it contains a certain plot point, they’re creating stories that can be replaced by reading a spoiler on a blog. And when you create that type of story, you have to follow that logic to its natural end, and relish the ephemerality. Make the best piece of disposable entertainment you can! Make it look like the other kinds of disposable entertainment that we understand.

God only knows why Marvel hasn’t had Spider-Man get sucked into a techno-dimension and lead into a summer crossover where part of the story is exclusively on MySpace or Marvel.com, or an alternate reality game that reveals what Dr. Doom is up to, or a chance to get text messages from Captain America if you give us your phone number. Play up the NOWness of it. You missed it? Oh well, you’ll catch up; that’s how these things work.

Comics are junk. Embrace it.

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